Investing in Africa's Future
Our passion is sports! Our focus is business!
Our mission is youth! Our purpose is Africa!
The Opportunity
We believe the time is right to build a leading sports investment platform focused on unlocking Africa’s full potential.
Growth
Africa's youth population is projected to double by 2050, becoming 40% of global youth.
Talent
Africa and its diaspora is a hotbed of natural sporting talent, much of it still untapped and underdeveloped.
Commerce
Africa’s sports commerce ecosystem is still in its early stages, but global benchmarks show what’s possible. Sports can be a significant driver of economic growth.
Investment Focus
We identify profitable investment opportunities across multiple sectors of the African sports landscape, including:
- Leagues, team franchises, and events
- Commercial enablers such as merchandise, ticketing platforms, and arena management
- Sports technology, media and content
- Performance and talent development infrastructure
Our Leadership
VICTOR WILLIAMS | Managing Partner
"My core work should reflect my authentic values: to help Africa grow, to scale African businesses that are profitable and create jobs, and to help African youth translate their potential to world-class excellence. My unique contribution lies where my values intersect with my expertise—business leadership and strategic investment—and my passion—sports.
Lions Range represents that intersection!"
Prior Experience
- CEO of NBA Africa
- Head of Corporate and Investment Banking (Africa Regions) for Standard Bank Group
- Managing Director, Wells Fargo Securities
- Vice President - Investment Banking, Goldman Sachs
- MBA, Harvard Business School; ScB/AB, Brown University.
